The Balkans have long been a cradle of musical innovation. From fiery brass bands to hypnotic electronica, this is your chance to showcase your sound to the very people shaping the global music conversation. Artists and bands presenting original music who are originally from the Balkan region are welcome to apply for SoAlive Music Conference (SAMC) 2025, taking place October 14-17. Deadline to apply: March 15, 2025.
Why apply?
45-minute live performance slot at SAMC 2025.
- Network with 800+ industry leaders through exclusive delegate access.
- Full technical and promotional support, including sound, lighting, and backstage hospitality.
- Be part of the Balkans’ growing influence as a important, expanding and interconnected music market.
Who can apply?
- Artists and bands presenting original music.
- Must hail from or be based in the Balkan region.
Deadline to apply: March 15, 2025.
Application form: APPLY HERE (English only).
Important Info & Terms of Participation
Event Dates: 14–17 October 2025
Location: Sofia, Bulgaria
Application Deadline: 15 March 2025
Who Can Apply?
- Live performing artists (solo acts or bands) presenting original music.
- Genres: Pop, jazz, hip-hop, electronic music with live instruments, soul, indie, funk, rock, metal, electro-pop, nu-jazz, folk, world music, acoustic pop, and related styles.
- Must be from or based in a Balkan country.
Language: All information in this form must be submitted in English.
What is Provided to Selected Artists
A 45-minute performance slot at SoAlive 2025.
Free festival & conference passes for you, your band members, and your manager/representative.
Access to the delegate database for networking with industry professionals.
Technical support (sound, lighting, basic backline, sound engineer) + backstage catering.
Financial / Accommodation Support:
Foreign bands: 200 EUR for travel and full accommodation coverage.
Bulgarian bands (not based in Sofia): Possibility of travel and accommodation coverage.
No Standard Performance Fee
As a showcase festival, the compensation is different from a typical gig. We cover essential travel/accommodation costs (or offer a symbolic travel stipend) rather than a standard performance fee, following the global model for professional music conferences.
What is a Showcase Festival?
A showcase festival is different from a standard outdoor music festival. It’s where music industry professionals, labels, agents, festival bookers, promoters, media, and cultural organizations gather to discover new and exciting talent. Performing at SoAlive can directly connect you with people who can elevate your career to new markets.