As part of the Popfest Vienna’s program taking place from the 26th – 29th of July, the two-day conference will focus on the conditions of the current pop music scene and the economic aspects of new (local) pop music. Aesthetic dimensions, economic potentials and risks of a rapidly changing industry will be addressed in panel discussions and interviews.
Saturday, 28th of July | Kunsthalle Project Space | 11:00 to 17:00
11:00 WORTSCHWALL 1: WHO CARES? AUSTRIAN POP DEDUCTION, PRESENTED BY THE GAP
A few people toil against forgetting, make compilations and music boxes, collect important musical works in archives, or present an Amadeus Award. Recently films were made, with or about pop from Austria. And our fatherland sometimes bestows its sons and daughters with a federal cross of merit. Well, mainly sons, namely STS. But is that it? Where is the canon, where are the festivities, the palaces, the memorials, the Youtube documentaries? And if that doesn’t work, what kind of system can be found behind it?
Guests: Samir Köck (Die Presse), Gerhard Stöger (Falter), further guests tbc
Moderation: Stefan Niederwieser
12:00 LIVE: TIEFSEETAUCHER
13:00 WORTSCHWALL 2: INTERVIEW WITH ANNA KOHLWEIS / SQUALLOSCOPE, PRESENTED BY FM4
The native Carinthian musician, songwriter and artist Anna Kohlweis began to release music in 2005 under the name of Paper Bird. Beautiful song-oriented pop music with sprinklings of field recordings that always conveys a sense of geographical distance and emotional closeness. After three albums Anna Kohlweis took a pause from her artist’s name in 2012 and released her debut “Soft Invasions” as Squalloscope. As part of the Seayou Record’s family, Anna Kohlweis is always on a quest for a new beautiful word creation in addition to her activities as a musician, visual artist and cartoonist. This versatility and artistic output has impressed the music writer Susi Ondrusova since Anna Kohlweis’s very first studio visit at FM4. The interview with Anna Kohlweis will address the following anchor points: growth/ claims/scene/lo-fi/experimentation/timelessness.
14:00 LIVE: WERNER KITZMÜLLER
15:00 WORTSCHWALL 3: SURVIVAL IN THE POP CULTURE. CHRISTIAN WERTHSCHULTE, PRESENTED BY FM4
Last December the German pop discourse periodical Testcard featured on its cover nothing more than an image of a solitary candle along with the simple title “survival”. As versatile and well thought out as the inside collected texts were, as little did this cover need the declaration: Ranging from making music, the music media, up to all the other forms of (self-) exploitation euphemistically declared as Creative Industries, the romantic promises of the new, free digital age have created a practice of busy unemployment, which threatens to make pop culture a playground for other wealthy protagonists. Testcard editor Christian Werthschulte will come to Vienna to dicuss with Thomas Edlinger (FM4) the causes and effects of this condition and to discuss strategies for survival.
16:00 LIVE: JUST FRIENDS AND LOVERS
Sunday, 29th of July | Kunsthalle Project Space | 13:00 to 19:00
13:00 WORTSCHWALL 4: ATTWENGER: OVERCOMING THE POP-PROVINCE, PRESENTED BY DER STANDARD
Regionalism and internationalism in the Global Village: A conversation with Attwenger about overcoming the so-called provincialism. And why a great world band is mostly equal to 5000 bad imitators. Moderated by Karl Fluch.
14:00 LIVE: MARTIN KLEIN
15:00 WORTSCHWALL 5: KEEPING RECORDS: INTERVIEW WITH DAVE SHEPPARD AND ANDI DVORAK, PRESENTED BY POPFEST VIENNA (ENGLISH)
With the rise of downloads and streams as the most popular formats of music consumption, recorded music has seemingly become obsolete. In contrary stands the stronger popularity of vinyl as an aesthetically and sonically fulfilling product, but also sentimental retro fetish, accompanied by the existential crisis of the CD once traded as the high-quality standard. The record retail market has become an elite specialty trade, pop recordings have gone from mass products to limited editions of arts and crafts. What kind of impact does this development have on the content or function of these recordings? Is the small vinyl boom we are now experiencing substantial or are we only dealing with the last flicker of a dying idea? Dave Sheppard is a music journalist (Mojo, BBC), musician (Ellis Island Sound), author of “Some Faraway Beach”, the definitive biography of the great pop esthete Brian Eno and co-owner of London’s subscription label Second Language, Andi Dvořak is the head of the Viennese independent label Fettkakao which specializes in vinyl . Robert Rotifer will lead the discussion with both in English.
16:00 LIVE: CONTRAILS
17:00 WORTSCHWALL 6: INTERVIEW WITH PATRICK PULSINGER, PRESENTED BY MICA – MUSIC AUSTRIA
Live music is often regarded as the savior of a battered industry, but global sales figures may hide the facts of the local situation for organizers, musicians and operators of concert venues. Does this not also display the broad social development in this area – the rich musicians and big festivals are getting richer, but the poor are getting poorer? What is the situation for contemporary musicians in a city like Vienna with its rich concert landscape? Franz Hergovich (mica – music austria) will speak with Patrick Pulsinger about his experiences and his multilayered career as a musician, promoter, producer, label owner and curator.
18:00 LIVE: MILE ME DEAF
The Popfest Sessions are presented by departure – The Creative Agency of the City of Vienna. A Fair Music Conference in cooperation with mica – music austria and Popfest Vienna. Organization: Franz Hergovich and Tatjana Domany. All talks and concerts are free to the public.