The Austrian Music Fund (ÖMF) has announced another new funding initiative in addition to the Impulse program: supported by the recent infusion of money by the Austrian Ministry of Culture, the OMF+ program will offer financial support for music marketing.
The OMF+ program is designed to support artists, ensembles, and bands in establishing themselves on the music market or broadening their audiences. Subventions can be production-based (marketing an album, EP, or other release) or project-based (marketing a tour, fostering international collaborations, etc.). They are intended to support modern marketing strategies and market campaigns lasting up to 12 months in Austria and internationally. The inclusion of international market strategies positions OMF+ as a component of Austrian Music Export’s sustainable music export strategy.
OMF+ applicants must be professionally active persons or businesses (labels, publishing agencies, management, or self-marketing artists) with the necessary knowledge to strategically plan and execute the supported project. Up to 50% of total project costs can be covered by an OMF+ grant; the remaining 50% can be partially or completely covered by personal funds or labor. The maximum subvention per project is €10,000.
How to Apply
Eligibility is determined on the basis of a point system including criteria such as previous support from Austrian Music Export or the ÖMF, professionalism, and diversity. A previous production grant from the Austrian Music Fund is not a requirement to apply for an OMF+ grant (though it is a consideration).
Applications can be submitted via the online application form and will be evaluated in the course of two calls:
- Call 2024-1, application deadline May 22, 2024 (notification on June 24)
- Call 2024-2, application deadline October 23, 2024 (notification on November 25)
All further information and guidelines can be found (in German) on the ÖMF homepage.
