Be part of the first-ever SXSW London Music Festival and apply to play on our stages. Don’t miss your chance to perform in front of a global audience, taking place June 2-7 2025. Deadline to apply: January 13th, 2025. Don’t be shy, apply!
About SXSW London
London is the chosen host city for Europe’s SXSW Festival, the ultimate platform for innovation, discovery and creative convergence. East London is Europe’s hub of creativity and technology, and an epicentre of innovation across artforms and industries, from technology to advertising, finance to fashion. A hotbed for culture, the city also plays a vital role in the visual arts with international reach. A gateway to the world, London connects continents, from Europe and Africa to Asia with an energy attracting phenomenal international talent who cross paths with influential names. SXSW London is a truly global meeting place, welcoming our European neighbours and global partners as one connected community to foster expression and spark ideas to shape the future and make history.
Apply to Play Guidelines
DEADLINES:
Submissions Open: 28th October 2024
Submissions Close: 13th January 2025 9AM GMT.
Successful Submissions Notified By: 28th February 2025
Apply to Play is open to:
- All music genres
- Artists from around the world
- Signed and unsigned artists
Important details:
One official SXSW London showcase performance is guaranteed per invited act
Showcase slots run an average of 40 minutes (some exceptions may apply)
SXSW does not cover artist travel or accommodation expenses
Some showcases may not provide backline
HOW TO APPLY
Craft a Strong Submission
To Apply to Play as an artist/band you need to provide the following details on the application found on our portal.
- General Information
- 1 link to recorded music
- 1 link to a live performance
- Online Presence: Websites, socials, etc.
- Recent achievements
- What do you hope to achieve by showcasing at SXSW London, and why is now the right time for you?
Submit your Application
Once you’re ready, submit your application via the portal.
Questions about your application? Email: here
Good luck and hope to see you on stage at SXSW London 2025!
FAQs
Will I receive payment for performing at SXSW London 2025?
Yes. Bands will receive £350 (for a group of 3 or more performers) or £150 (for solo/duo). You will also receive 1 x SXSW London Music Badge per application, and individual artist passes.
Can I apply to talk about music at the Festival?
As part of the SXSW London Conference they’re hosting talks on music. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk page on our website.
Does SXSW London cover artist travel or accommodation expenses?
SXSW London does not cover artist travel or accommodation expenses.
Will I have to pay a fee to submit?
Submission are free until November 18th after which an admin fee of £15 will be charged. If this creates a barrier to entry for you, please contact them here.
If I perform at SXSW London can I play other shows in London or other UK & European showcase festivals?
Yes, SXSW London: Official SXSW Showcasing Artists are welcome to perform at other UK or international showcase festivals and events. However, they ask that you do not play any other London shows or unofficial SXSW London showcases the week of the festival without written agreement from the SXSW London Music team. If another show is already booked or an opportunity comes, they ask you to contact them to discuss it.”
How are artists chosen to Play?
The SXSW Music Festival programming staff review and evaluate the acts according to originality, technical ability, songwriting skills, career trajectory and overall artistry. A jury of independent international music industry professionals, with a wide variety of genre specialisms, will also review and score submissions. All submissions are scored on the quality of the music, and readiness to showcase internationally. Every application is listened to and evaluated by multiple parties. As a large number of applications is expected, it won’t be possible to invite and accommodate every great act who applies.
If I am not selected to showcase, should I still come to SXSW?
Opportunities for artists won’t stop at showcasing. The SXSW London Music Festival and Conference offer panels, parties, mentoring sessions and massive networking opportunities throughout the week.
If I’m unsuccessful, will I get any feedback?
Unfortunately, due to the volume of applicants, they’re unable to offer individual feedback. However, general online feedback sessions are planned for Spring 2025.
Are there any age restrictions to participate at SXSW London?
Applicants must be 16+, however they may be required to attend with someone over the age of 18, dependent on venue restrictions and licensing.
LINKS
Application link to SXSW London 2025